Course Overview
Understanding your customer’s expectations for service is the first step in providing an amazing customer support. It is essential that call centres (or now known as contact centres) for customer support understand what customers expect from them, whether their needs are being met and how to improve the service delivery to ensure customers are provided with quality service which translates to a great customer experience.
Over the past few years, the landscape of contact centres has been changing drastically and these pre-existing trends have been accelerated in the face of the Covid-19 pandemic. Today, customer support staff in contact centres have to be agile, competent and be able to adapt to the changing technological landscape as well be able to meet higher customer expectations.
Course Objective
The programme provides a practical understanding of the various essential elements, from communication to the use of social media and other relevant tools and techniques that are necessary to drive customer growth, profitability, and loyalty in a call/contact centre.
Methodology
Blended – Instructor Led Classroom Learning and Online Delivery
Pre-requisite
- Must be able to write in English and
- Must be able to converse in English and
- Must be a good Listener.
Course Outlines
This module aims to create the awareness on the importance of providing quality customer service, identifying the keys to customer satisfaction and the importance of creating positive first impressions.
- Fundamentals of Customer Service
- Introduction to Customer Service
- Creating positive first impressions
- Keys to Customer Satisfaction
- Elements of great customer service
- Stages in Customer Service Interactions
This module is designed to emphasize on the importance of having a customer service mindset as a foundation for providing excellent customer service and also to sharpen the participants’ personal image which will boost their self-esteem and confidence needed to work in the service industry.
- Creating a Customer Service Mindset
- Definition and importance of Customer Service Mindset
- Self-motivation for professional & personal success
- Grooming for Success
In this module, participants will learn techniques & strategies to manage difficult customer interactions face-to-face and over the telephone. They will develop communication skills on emphatic listening, assertive speaking and learn how to diffuse anger and conflict using emotional intelligence.
- Managing Difficult Customers
- Behaviour styles of customers
- Handling dissatisfied and difficult customers
- Using Emotional Intelligence to manage difficult customers
This module aims to raise awareness of the elements required in
communicating with customers to create a positive, professional customer experience. Participants will understand what it takes to communicate effectively with customers in face-to-face and over- the-phone situations and via social media through appropriate use of language, tonality, rate of speech and pitch.
- Customer-Centric Verbal Communication
- Principles of Effective Communication
- Vocal components: Voice, Pace & Tone
- Six Steps to Customer Delight
- Language for Positive Customer Interactions
- Written communication via social media channels