Course Overview
Whether they’re external or internal, clients matter, and how they are treated should not be left to chance. This client-services workshop is designed to help groups identify their target markets, define their brand’s service standard, and describe what those standards look and sound like on a departmental and individual level.
Course Objective
This relationship-management course will:
- Help participants articulate their service brand and define the behaviors that support that brand in writing, on the telephone, and in person.
- Review nine expectations all clients
- Discuss client-centric
- Offer strategies for managing difficult clients and challenging
- Provide suggestions for getting the most out of client
Who Should Attend?
This program is specially designed for Heads of departments, managers, professionals, executives, supervisors, leaders, and others who are involved in the management and supervision of people.
Course Outlines
Like it or not, service providers are constantly evaluated by the clients they serve. Each interaction either adds to or detracts from clients' opinions of their providers. In this introductory discussion, we will examine the factors that contribute to what clients think, feel, and believe about us.
You can't live as a service brand if you don't know what it is. During this part of the workshop, participants will succinctly describe their purpose, service values, and the day-to-day expectations of those interacting with clients. Specifically, the group will outline its service brand when communicating in writing, on the phone, and in person.
No matter how hard you try, you can't be all things to all people. This part of the course introduces the idea of client segmenting and designing different client experiences based on a target group's specific needs. Working through a series of activities, participants will evaluate their clients against various criteria. Next, they will isolate segments and describe how service will vary between each group.
The lesson "it's not what you say but how you say it" is certainly true when it comes to client interactions. In this component of the course, participants will learn how to use language to their advantage. We'll look at alternatives to phrases such as "that's not my job" and "I don't know." We will also spend time talking about managing scope creep and saying "no" in a way that does not sour relationships.
Not all clients are easy. Some are demanding, some are needy, and some uncommunicative until an emergency arises. This course component explores common relationship-management issues. Working through a series of case studies, participants will craft solutions to real-world problems.
This workshop concludes with a planning session. Participants will identify what they as a team need to do differently and what they can do on an individual level to deliver better service to clients.
At the program's end, participants will understand the importance of articulating a service brand, accurately representing that brand in all communication, segmenting client groups and tailoring service experiences, choosing client-centric language, and planning solutions to address difficult situations.
- Who offers client-relationship training?
- Who can help us determine a client management strategy?
- What is client management?
Who can help us define our client-service brand?